|
header
Update: What Works
and What Doesn't
by Carlos Arenas
Here's a report that
might help
you out. This is
the latest update on what works and what doesn't in
online marketing
(Dec. 2000).
I will take you through what doesn't work, first.
1. Blasting your ad to FFAs
Avoid these with extreme prejudice. Nobody ever visits these
anymore.
Plus your ad is listed for
only minutes.
2. Classified ads boards.
These don't work either. At least not for Biz
Opps Even in
Yahoo! They don't work at all. Waste of
time.
3. Blasting your ad to free opt in lists.
Don't work. You'll get 2 to 3 responses. This won't
guarantee sales.
Free opt-in list work only if you
use a particular method described below:
http://verdeneon.net/$3_gets_$10/
4. Blasting your ad to paid opt in lists.
Don't work. In order for them to work you must
chose new
lists, no older than a month and with
under 500 subscribers. And even then you only get under
10
responses.
If you're thinking about these "1,000,000
subscriber"
companies, think twice a about paying your
$39.95 to
these companies. These are just a bunch of useless
free opt- in lists that everyone else is blasting to and
not really paying too much attention to. Again you only
get10-20 people per blast. It really isn't all they make
it to be. It's all hype and emotional style propaganda.
5. Ezine advertising.
Doesn't work. If you're submitting your
classified
ad to ezines, you're a complete fool. You need
a top
sponsor ad and you need ezines that have a large loyal
following and increases in subscribers at least
100
per week. If this isn't happening, then you've wasted
your time and money.
You must take in consideration that an ezine is
viewed
completely the first few issues, then the
subscriber
just scans the issue for any relevant topics,
disregarding
the ads completely.
Plus you need your top sponsor ad in several
ezines
just to break even. This can be very expensive
and there
are no guarantees on the success of your ad campaign
even on large subscriber ezines.
6. Ezine Solo ads.
Don't work. Again, same as above. Veteran
subscribers
do not read solo ads. In fact, they are annoyed by them.Only
new
subscribers read solo ads, so the ezine must
be increasing in subscribers every week.
7. Banner exchanges.
These don't work. Unless you already have lots
of hits
to your site. If you have 1:1 exchange and you have 200 hits
a day to
your site, then that's just 200 impressions you get on other
sites, but it's
not guaranteed hits to your site. So just forget that idea.
8. Banner Ad campaigns.
Don't work. Some people say they do some say
they don't.
I'll tell you that you need a lot of impressions to make
a "good impression" We're talking about 5
million to start
with. This is really expensive. At a $1 CMP (cost per thousand)
that's $5,000. This will guarantee aprox. 20,000 hits
It's pretty
good if you have $5000 hanging around.
9. Search Engines and Directories
Don't work. They might have worked 6 months ago or earlier.
I'll tell you
why they don't work. URL submission to search engines is like
throwing a
basketball from one side of the court to the other and trying to
make it in
while there
are a thousand other people trying to make it in as well
in the same
basket at the same time. It's ludicrous and useless.
Then once you're in, you have to be sure your
listing is in
the
top 3 or you lose. It's that simple. So if there is a
submission company that can guarantee top 3 for
a popular
keyword or keywords in the 5 major search engines and
directories, then you have a chance to get some extra
hits a day.
Note: All these variable must be there or you
lose:
Top 3; the right keywords; 5 major search
engines.
Again, taking all the variables plus what I
mentioned
before, it's ridiculous to even try. Another thing is that it
usually
takes weeks even months to get listed. Forget about
it!
10. Ad swaps.
Don't work. Unless you swap strategically and
even then you
need to swap with many other websites to get a decent
number of hits. And since you need to put the other
site's ad on
your site/ezine, your biz will look like a classified
ad section of the newspaper and no one will want to visit
your site
again.
Ok, what works? There's only one thing you need:
100% GUARANTEED TARGETED VISITORS.
Any company that can guarantee a specific number of hits
in a
particular time frame is a "winner" in my eyes. This
is crucial for any online business. You have to get
results. You need
guaranteed traffic. Once you have that traffic
it's up to you to get the visitors in a confident buying
mood.
But I will say from experience that traffic is the key.
The biz with the most targeted visitors wins. That
simple.
You can control everything that happens on your site,
from ad copy to delivery. So that is your job; to get
everything on your site working smoothly. You must
now get control of your traffic.
That's the only way to succeed online:
100% GUARANTEED TARGETED VISITORS.
===========================
About the Author:
Carlos Arenas is the CEO of VERDENEON Online Marketing
Network and the
Director of CA Design.
-----------------------------------------------
Get 2000 Visitors Guaranteed in One Week or Your Money
Back!
Click Here for Details >>> http://verdeneon.net/cadesign/
Update: What Works
and What Doesn't
(c) Carlos Arenas
|
