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10 Ways To Keep Your Website
Visitors "On Site"
by Ron Knowlton
Don't you hate it when visitors come to your website
for only a second or two and then quickly click off
to another site?
Here are ten ways to capture the interest of your
visitors and keep them focused on your
"site":
1. Use interesting headlines.
That's what the newspapers do. And it works! The
headline catches your interest. You then have a
desire to read more.
Provide headlines on your opening page that are eye
catching and that capture the interest of your
website visitor. Then you can link to another page
on your site for more details.
2. What's New
Provide a page with new information at least once
every week or two. Provide a link on your home page
to this section so that your visitor can quickly go
to this page and learn more. This could include
interesting articles, tips, advice, or even recent
product reviews. A top ten (or even top five) list
is also a popular feature.
3. Offer a freebie
One way that many site owners use to attract
visitors and keep them there is to offer a freebie
of some sort, whether it's a report, an interesting
article, or even a free e-book.
4. Offer free tips
Offer free tips and advice sprinkled around your
home page. If a tip catches a visitor's interest,
provide a link on your site where they can go to
learn more.
5. Build trust
Knowing who you are dealing with helps build trust.
That's why some website owners include a picture of
themselves on their home page. Some also include an
"about" link that tells more about the
company, the webmaster's background, or more
information about the product and it's development.
This type of content helps your visitor get to know
you better and builds trust and confidence.
6. Offer a Top 10 list
David Letterman has one. So does the New York
Times--as does Billboard Magazine. It's a top 10
list.
For some reason people love them. Whether it's
rating stupid animal tricks, books, or the latest
CDs, readers enjoy reading about what's popular.
You can offer your own opinion, or the opinion of a
group of people. Whether it's rating other products,
websites, or software, there seems to be something
magical about a top 10 list. People will read them!
7. Don't have an ezine? Get one!
Email marketing. If you don't have a newsletter or
ezine yet, it's time to get started.
As you build your list and send out your ezine,
people get to know you and trust you. Soon they
bookmark your site and return often (particularly
when your ezine entices them to come back). And from
a sales and marketing standpoint, you have a built
in "warm market" that you can send new
marketing information to--helping build sales.
8. Feedback From Others
Ask friends to visit your site and tell what catches
their interest.
This feedback can also come in the form of a
forum--a popular feature where visitors can offer
their comments and suggestions. (This can also be
done in your ezine.)
Better
yet, complimentary comments from others posted
strategically on your website can help build trust
in you and in your site (testimonials).
9. Track Your Visitors
Use a tracking service such as:
http://www.websitetrafficreport.com
http://www.extreme-dm.com
http://www.websitetracker.com
Then view the statistics each day and see where
visitors are going on your site. This will give you
an idea of what's catching their interest and what's
not.
10. Conduct a survey
Ask visitors what they like and don't like. People
love to share their opinions. They will tell you!
Many are willing to fill out a brief survey.
Then take the survey results and provide more of
what they do like and less of what they don't like.
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Ron Knowlton helps others market and promote their products. Get 25 marketing lessons just for subscribing to Ron's newsletter at:
http://www.soaringprofits.com
Also go to: http://www.helpyousucceed.com
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