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Supercharge Your
Site In 10 Minutes
by
Jim
Daniels
Through
the last few years I've tried many solutions to a nagging
problem...
how to let visitors easily search
through my website. Each time I'd try a new service,
script
or software program I'd run into a problem. Either the
searching was
too slow, the search engine results
were lousy or it just plain didn't work.
After lots of trial and error, I finally found a
site search
tool that is head and shoulders above all others.
Actually, it is more than that. It can be used as a
powerful
marketing tool as well. I now know "exactly"
what my
website visitors are looking for and can present my own
solutions to
them in a unique manner.
o First, the tool:
I'd like to invite you to try the new search tool at
my home page... http://www.bizweb2000.com
- what you'll find is a slick, independently hosted
search solution
for corporations,
small businesses, and individual web developers...
Atomz.
With Atomz, absolutely anyone can quickly and easily
add a powerful search engine to any site, and the service
is free for sites with less than 500 pages.
I got my own Atomz search engine 100% up and running
in less than an hour. And while I still have a little
"tweaking" to
do, the engine up at my site now is FAR better than
every solution I tried in the past. I spent zero dollars
and almost zero time getting it working.
Actually, to put the Atomz engine at your site,
there's nothing to do but fill out a few forms, decide
what areas you
want your visitors to be able to search
through
and turn Atomz loose to index your pages. In seconds it
spits
out html code for you. You paste the code into any page
you want a search form on, then upload the page to your
site.
Bingo. Done.
You now have a powerful search engine on your site
and your visitors will love you for it! What's nice is
that there are
no annoying ad banners shown with your
search
results, just a small "Powered by Atomz.com"
graphic.
But there's really much more to Atomz than this. It holds
a unique
marketing value for savvy web
marketers...
o The Atomz fun starts...
As your visitors search your site, Atomz logs what
they
enter and then creates reports for you by day, week,
and month. These reports tell you what visitors are
looking for at
your site. You can use this information to
improve your site or to control the search results for
your
visitors.
Here's an example...
The top 15 searches at my site this week were:
search engines
marketing plan
goto
jeeves
jim daniels
make money
direct email
domain registration
advertising
affiliate program
ebusiness
free publicity
marketing
shania twain
classified
So what does this report tell me? Well for starters,
the
first few search words show me that my articles on
search engines and marketing maintenance have brought
lots
of visitors to my site. That's still something that
lots of web marketers are interested in learning about so
I'll
write more about my experiences in those areas.
Next, many of the terms searched on were exact matches to
the keywords
I bid on at
goto.com. Specifically,
"make money" and "direct email" are
keywords I
just increased my
bids on at goto. It was nice to see those efforts
bring immediate visitors. It's also great to give these
surfers a quick search tool so that can find exactly what
they're looking for at my site as soon as they
arrive.
Next, the searches on domain registration prompted
me to move my report on "how to select and register
a domain name
for your business", to the top of that
results
page. All searches on domain registration now indirectly
lead
visitors to my "domain name wizard" and then
onto
my domain name registration services. Hey, this Atomz
search tool
is a great little marketing tool!
Controlling the search results at your site is a
powerful
way to market specific products and services. Atomz
realizes this and offers their "Target Meta
Tag",
an exclusive Atomz.com search feature. You simply list
words in
the "content" part of the "target meta
tag" and the page is promoted to the top of your
search results
ranking.
You can also use your keywords tag to influence your
Atomz.com Search results.
As I work my way down my first Atomz report, I not
only learn what my visitors are searching for, I learn
what my site is
lacking. Over time, these reports will be
invaluable to me and my efforts to help my website
visitors and
e-newsletter subscribers who return to my
site.
And oh yeah, I learned one more thing from my Atomz
reports... I may need to do a little research on
this
Shania Twain person. ;-)
To learn more about Atomz and get your own free
search engine, visit http://atomz.com/design
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* Article by Jim Daniels of JDD Publishing. Jim's
site has helped 1000's of regular folks profit
online. Visit http://bizweb2000.com
for FREE "how-to" cybermarketing
assistance, software, manuals, web services and
more. No time to visit the site? Subscribe to their
Free, weekly BizWeb E-Gazette: mailto:freegazette@bizwe
b2000.com
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