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My
Three Steps To Sure Success
by Kevin Nunley
What does it take to profit in your own business? Entire libraries have
been written on the subject. Yet after working with thousands of
businesses, I can point to THREE simple things that separate success
from failure.
Do these three things right and you will almost always reach your
business goals. In fact, these three are so powerful that you
can do a lot of other things wrong and still come out OK.
1. Get your marketing and sales copy right. This is especially
important if you are selling from a web site. Bad web copy is the number
one reason most sites don't sell much.
The last thing you want to do is have very little copy or copy that
talks only about you. Customers first want to know you are concerned
with the same things THEY are concerned with. Then they QUICKLY want to
learn how you can help them with THEIR concerns.
Notice the focus is on the customer, not on your business. People like
to read about themselves, so start your copy with a BIG headline that
talks directly to the customers most driving concern.
Other business owners want to save money: "SAVE 20 PERCENT OF YOUR
OPERATING COSTS WITH THIS ONE SIMPLE INNOVATION."
Opportunity seekers want a steady income that doesn't take too much time
away from their regular job: "YOU EARN A STEADY MONTHLY INCOME WITH
THIS AUTOMATED SYSTEM THAT ANYONE CAN WORK PART-TIME."
Notice I used the word "YOU"... and in all capital letters.
People love to see YOU and won't notice if you use it as much as twice
in every sentence.
When a customer starts complaining about life, smile and take notes.
Those are the points you can put in a headline to get attention and make
people want to read your entire site.
2. Advertise your business. Take a close look at the advertising
methods your competitors are using over and over. Those are usually the
ones that work best for a business like yours.
Try several ad methods, then focus your dollars on the ones that work.
Use them over and over and over again, as often as you can afford. Your
ad almost certainly won't bring in an avalanche of sales the first time
you place it. But it WILL bring steady sales when you use it
repetitively. Usually it's right at the point that you, your spouse, and
your staff are SICK of the ad that it's just starting to register with
big numbers of prospective customers.
Get your web site, store, billboard, newspaper ad, ezine ad, radio spot,
TV commercial, small signs, sales letters, and brochures all working
together. Use the same look and themes. When someone clicks on your
ezine ad and goes to your web site, make sure the site or page talks
about the same thing as your ad. Ensure your sales people know what your
ads are saying and can instantly give prospects information on those
highlighted offers.
3. Finally, get FREE media publicity. I spent 21 years working in
radio and TV where I daily GAVE AWAY free publicity to businesses,
organizations, and individuals. Why? I needed a steady supply of good,
helpful, interesting information to share with my listeners and viewers.
Any business that helped me come up with good content got a free
"plug" on the air.
That's the special trade-off that can keep you in print and on the air
continuously, without costing you a dime. Develop your interesting story
or tips into a press release, then mail it, email it, and fax it to your
local media. Get on talk shows, be available for newspaper interviews,
and become a local expert on your subject that editors can depend to
give a last-minute, local angle to breaking national news.
Do these three things--get your marketing copy right, advertise, and
constantly try for free publicity--and you WILL SUCCEED. It may not be
instant, it may not be easy, but it will happen.
Kevin Nunley helps you succeed with marketing advice, copy writing, and
popular promotion packages. See his full-service 1-2-3 Success Method at
http://DrNunley.com
Reach Kevin at
mailto:kevin@drnunley.com or
801-328-9006.
My Three Steps To Sure Success by Kevin Nunley http://DrNunley.com
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