|
header
Sale
Stimulators--5 Ways to Take Your Sales All the Way
by Lisa Lake
Consumers always want more. It doesn't matter what is being offered. If
it's there, they have at least a twinge of desire for it. But how do you
take that desire and convert it into a sale?
To push a sale across the finish line, you need buying stimulators.
Here are 5 buying stimulators you can use in your marketing:
1. Appeal to the Emotions - People buy a product or use a service
because they expect to feel a certain way afterward. We buy Oxy Clean
because we feel happy and relieved when it gets stains out of our
clothes. We buy vitamin supplements because they will make us feel
healthy. We buy designer clothes because they make us feel stylish and
affluent.
So think about the benefits of your product and convert those benefits
into feelings. If you are selling a business opportunity, emphasize how
great people will feel when they work for themselves with no boss and no
set schedule. If you sell sports equipment, focus on how your quality
goods will improve technique and make your customers winners.
Use vivid, picturesque words to dramatize the feelings your customers
will experience after they buy your product or service.
2. Fear of Loss - One of the best stimulants for buying is not
only to say how the customer will benefit from your product, but to
mention how thy will lose if they don't buy your product. The fear of
loss drives a sale as much as the customer's desire for the product or
service.
Remind the customer that they can either use your product or service, or
they can live with the consequences. For example, you could say
something like, "The choice is yours. You can live the life you've
always dreamed of, or you can stick with your dead- end job for the next
thirty years."
3. So Many Choices, So Much Indecision - The most successful ads
focus on one product or service. Don't make the mistake of trying to
list all your products and services in one ad. Don't give the customer a
choice. If they have to deal with more than one product, you will have
mass indecision on your hands. Make the choice as easy as possible, or
you will lose the sale.
4. Increase Buying Options - A wide variety of buying methods
exist for one reason: not everyone likes to buy the same way. Some
people like to order over the phone, some online, some through mail,
some through fax. And not everyone likes to use credit cards; some
people like to use checks or money orders. The point is, when you
increase your buying options, you appeal to more people. Give your
customers what they want, and they will give you what you want--the
sale!
5. Buying Made Easy - There is an important lesson to be learned
from the weight loss industry: the easier something is, the more people
want to do it. Your customers don't want to deal with a difficult
ordering or purchasing process, so make the procedure as simple, quick,
and pleasant as possible.
Lisa Lake has created a list of top promotional methods on her http://MyAdBlaster.com
Lisa also writes ad copy that sells for DrNunley's http://InternetWriters.com
Reach her at mailto:lisa@myadblaster.com
or 801-328-9006.
Sale Stimulators--5 Ways to Take Your Sales All the Way by Lisa Lake http://www.cheapwriting.com
|
