|
header
'How To Make Your
Resource Box Sell'
by Michael Southon
Ezine Articles -
they're everywhere!
And little wonder. They're one of the fastest
ways of building traffic to your website.
But what many people overlook is the Resource Box.
It's almost as important as your Article. After all,
your traffic comes to you through your Resource Box.
Writing your Resource Box is an art in itself. You
have very little space (5 or 6 lines) and you want
to
make the most of it. Here are four key elements your
Resource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such
a
powerful promotion tool is they brand your name,
they
establish your reputation as an expert.
So the first line of your Resource Box should be a
short sentence that gives your name and tells the
reader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people to
visit your website. But there's another reason for
including your website URL.
As well as being published in Ezines, your Articles
will also be published on websites, often with a
live
link to your website URL.
And that's going to do wonders for your
link-popularity. Remember, the major Search Engines
are making link-popularity one of the key factors in
ranking their search results.
3) Your Newsletter subscribe address
A given reader may not purchase your product, they
may
not even click through to your website, but why not
at
least capture their email address?
Remember that the average person has to see your
message seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other
Ads
in the same Ezine, all clamoring for attention.
Offer
something free and you'll vastly increase the
chances
of a reader clicking through to your website.
(c) Michael Southon 2001
~~~~~~~~~~~~~~~~~~~~~~~~~~
ABOUT THE AUTHOR: Michael Southon shows
webmasters how to create a steady stream
of TRAFFIC and SALES. Download the FREE
version of his popular new eBook:
http://www.ezine-writer.com/
|
