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9 Ways to Recycle Your Content for Maximum
Payback
by Jennifer Tribe
Your expertise is valuable! Make
sure you are leveraging it
to its fullest extent. If you create content for one item,
such as a newsletter, look for ways you can re-use that
content in other places.
Below are nine ideas to get you
started.
1. Don’t offer past issues of your newsletter for free.
Instead, collect those issues and sell them. You might sell
a whole year of issues as a bundle, or group the issues by
topic and sell them as specialized e-booklets.
2. Record your speaking engagements, then sell copies on
tape or CD to those who couldn’t attend the live event.
Transcribe the recording and sell it as a special report or
e-book.
3. Record your teleclasses. Turn them into tapes, CDs and
reports as well.
4. Take a magazine article that you’ve written and expand
on
it. You’ve now got a chapter for a book. The reverse works
equally well: pull portions out of your book and turn them
into magazine articles.
5. Do you offer your web visitors a valuable collection
of
articles, links, templates, forms, or downloads? Consider
putting those resources behind digital bars, and asking
people to pay a small monthly subscription fee to access
them.
6. Pull a series of tips, insights or techniques from one
of
your books or special reports, and divvy it up into chunks.
Use an autoresponder to send one chunk of content in an
e-mail every week for 6 or 8 weeks, and you’ve just
developed an e-course. For added customer value, consider
bundling in some one-on-one e-mail coaching or support.
7. If your book contains how-to steps or exercises, draw
these out from the rest of the content and expand on them a
little. Add some forms or templates and turn it all into a
companion workbook.
8. Turn snippets of your tapes or CDs into streaming
audio
files. Offer them as a bonus for signing up for your
newsletter, insert them as "audio articles" in your actual
newsletter, or use them as a sales tool to whet people’s
appetite for the full recording. These same ideas work for
video as well.
9. Offer the same magazine article to several different
print publications. They won’t mind as long as their target
audiences are all different.
Be creative! When you invest time and money in creating
content for a product, think about ways you can re-use and
recycle it. It will help you get maximum payback for your
work.
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© 2004 Juiced Consulting.
Juiced Consulting helps business owners package what they
know into information products -– such as books, audiotapes
and teleclasses –- that they can sell to generate new
business revenue. For a free newsletter and other resources,
visit
www.juicedconsulting.com.
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9 Ways to Recycle Your Content for Maximum Payback
by Jennifer Tribe
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