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How
To Profit in a Recession
by Kevin Nunley
People all over
North America are telling me business is slow. "I can't say there
isn't any business," Bob confides. "It's just that it's darned
difficult to get sales. I have to work three times as hard just to get a
small order."
Even though experts say our economy is still strong, most people agree
we're in a recession. Many of us charged up our cards in the 90s and
don't feel much like buying anything we don't have to have. Others feel
a little depressed about the future and just don't want to spend
anything to make their lives better or more successful.
Hey, I understand. Hardly anybody feels as adventurous as we did a few
years ago in the go-go '90s. But that doesn't mean we should roll up our
tent and slink out of town.
THERE'S LOTS OF MONEY TO BE MADE!--even in a recession.
Here are several ways to capitalize on the recession and move your
business or career forward no matter what.
Start by cutting prices. It's the old law of supply and demand.
When there is less demand for what we sell, it's time to drop the price.
Emphasize several low cost products or services that will appeal to the
thrifty.
I dropped prices recently at my site. I just leveled with people, told
them that times were tight and I wanted to make my services available to
everyone without putting them into more debt. Customers responded with
overwhelming enthusiasm. Sales, which had been slow, suddenly became
brisk.
Next, cut costs. If you've been in business any time at all, you
have probably accumulated expenses you don't need. I cancelled an extra
$40 per month phone line I wasn't using, cut a 10 message autoresponder
back to 7 messages, and pulled back on the labor I was paying for. None
of the expenses were big in themselves, but when added together they
make a nice difference in the bottom line.
It's hard to be creative when big expenses are breathing down your neck,
and a recession is just the time when you NEED to let your creativity
show.
Advertise! The BIG mistake companies make during a recession is
they let their marketing director go and cancel all their advertising.
Intel did that back in the recession of the early 90's and later
admitted it was a huge mistake. Competitors had a chance to market when
Intel wasn't and grabbed a lot of their customers. Now the smart thing
to do is to take advantage of the recession's lower ad rates and market,
market, market. Your ad gets extra attention when competitors aren't
advertising.
Business and the economy go through natural up and down cycles. The
Internet, which is a more pure type of market, goes up and down with
even wilder cycles. Ride the wave. Change your business as the economy
changes.
Look for what prospects need, for where they hurt, and offer helpful
solutions that cut right to the problem. You'll have a lot more
customers and they will be grateful you are there to help in times that
are less than the best.
Kevin Nunley is the Net's #1 copy writer. Thousands of businesses have
relied on Kevin for quality sales letters, web site copy, ads, and press
releases. You get sizzling copy in the style you need, fast service, and
affordable prices that are hard to beat. See http://DrNunley.com
Reach Kevin at mailto:kevin@drnunley.com
or 801-328-9006.
How To Profit in a Recession
by Kevin Nunley http://DrNunley.com
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