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Power Promotion With Low-Cost Classified Ads
by Kevin Nunley
Classified ads are the world's
number one cheap way to advertise.
They cost just a fraction of a large print ad, not to mention
that you can get your classified ad in everything from an email
newsletter to USA Today.
Most classified ads are either hard to understand or not
terribly
exciting. To get sales, you need people to immediately understand
your offer. You also need to build a bit of an emotional fire
under them.
Start each sentence with an action word. Get this.., Save
now...,
Click to...
Make your sentences as short as possible. Incomplete
sentences
are ok. Two words. Fine. This fills your ad with energy and
builds excitement. Classifieds can also use commonly understood
abbreviations. Try to paint a picture of a better or more stress-
free life. Mention a specific offer with a price for better
results.
When possible, include a quote from a past customer.
People
believe other customers before they believe you. It's human
nature.
Newspapers and magazines are great places to put your
classifieds, but keep in mind that more and more people are using
the Internet everyday, and racking up those online hours.
Classifieds Online
There are thousands of places to use classified ads on
the
Internet. From free ad sites like Yahoo's, to paid classified
sites like AOL's Classifieds Plus, to ezines with thousands of
readers. So how do you go about writing a great classified ad for
the Internet?
Online ad sites usually require a subject line. It needs
to serve
as your attention-getting headline. If the subject line doesn't
grab `em, people will never see the rest of your ad.
Start your headline with the word FREE or with an action
word
like EARN, PROFIT, RELAX, or FEEL. Some situations let you indent
a few spaces so your subject line stands out from the others. You
can also start with *** or $$$ to get attention in a long list of
subject lines.
Ezine ads usually don't have headlines. It is common to
capitalize the first two or three words to serve as a kind of
headline to get attention and pull people into the ad. For
example:
EARN PROFITS while you relax and feel better.
Tabloid Classifieds
Another great place for classifieds in is mail order
tabloids.
There are thousands of entrepreneurs who make full or part-time
income with a small mail order business. Many of these folks live
in rural areas where the quality of life is high but there are
limited opportunities for making money. The mail order industry
offers them a way to sell to customers outside their home town.
An entire industry has grown up around home-based mail
order
businesses. Mail order tabloids are inexpensive publications that
go to hundreds or thousands of people, most of whom run small
mail order businesses. Tabloids are a good low-cost way to
advertise products and services to entrepreneurs who prefer to
buy things at a distance.
Classifieds and one-inch display ads start at just a
dollar or
two. Some good publications to check out are
Chuck's Mail Order
News
http://www.homebucks.com/cmno.html,
JackPot
http://www.JackPotMall.com
and Spare Time
http://www.spare-time.com.
You can also write short articles for these publications
including your ad at the bottom of the article. I have my
articles mailed out each month to a list of 100 print tabloids
(and will be happy to include your article or press release for
$15 per page). This is great free advertising if your business
sells via mail or on the Internet.
Think Classified ads don't work? I knew a guy who
marketed his
self-published book with classified ads. He started out with an
ad in one magazine. When he had made his money back, he put an ad
in more magazines until you couldn't look through a newsstand
without seeing his ad. He built a great retirement for himself,
and all through the use of classifieds. That's easy marketing!
See Kevin's classified ad deals at
http://drnunley.com/drnad.htm
We write classified ads at
http://cheapwriting.com/ads.htm
Kevin Nunley provides marketing advice and copywriting.
See his
10,000 marketing ideas and popular promotion packages at
http://DrNunley.com Reach Kevin at kev-@drnunley.com or
603-249-9519.
Power Promotion With Low-Cost Classified Ads
by Kevin Nunley
http://www.DrNunley.com
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