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Networking Your Marketing Strategies
by Shelley Lowery
A network is a group of points
or locations interlinked with specific paths. A network can be
computers, people, web sites, or anything that is linked together
to form a group.
Remember the old adage, "There is power in numbers?" You
can utilize this power by developing a network of locations all
promoting your products or services.
Web Sites
Networking your web sites in one of the best marketing
strategies you can use. The concept is simple. Develop several
web sites promoting similar products, and link them all together.
Let's say for example you have a web site that focuses on
dogs and offers the following products:
• Dog grooming course
• Dog grooming supplies
• Dog obedience training
• Dog breeds guide
• Dog show supplies
Rather than using one general site to market all these
products, develop five separate targeted sites and create a
network.
Your first step will be to register five separate
domains, each targeting your products. Your domains might look
something like this:
doggroomingcourse.com
doggroomingsupplies.com
dogobediencetraining.com
dogbreedsguide.com
dogshowsupplies.com
Selecting the right domain names is an essential part of
developing your network. Your domain names should include your
primary keyword phrase.
A keyword phrase is two or more words that best describe
your web page. However, selecting the right keyword phrases can
be a bit difficult.
Goodkeywords.com offers a free little software program
that will assist you. Simply type in a keyword and the program
will provide you with a list of additional keyword phrases.
http://www.goodkeywords.com
Each site within your network should be strategically
optimized for the Search Engines and solely focus on your primary
keyword phrase.
For example, the dog grooming course site might provide
visitors with free dog grooming tips, articles and advice. The
dog grooming supplies site might provide visitors with tips on
selecting a good grooming table, or tips on how to properly use
clippers and scissors.
All of the content within each network site must be
completely targeted to each site. This in-turn will drive highly
targeted traffic to each site.
In addition, each site should also link to all the other
sites. This can be accomplished by setting up a special link
section within each site. Your link descriptions should be your
primary keyword phrases:
• Dog Grooming Course
• Dog Grooming Supplies
• Dog Obedience Training
• Dog Breeds Guide
• Dog Show Supplies
To get the most out of your network, consider publishing
a generalized ezine that targets your main keyword. In this
example, dogs. You can then set up a subscription form on each
site and collect new subscribers from each.
Can you see how powerful a network can be? You're
targeting several different keyword phrases, driving highly
targeted traffic to each site, sharing the traffic with your
other sites, and collecting email addresses from each.
Networking is not exclusive to web sites. You can use
this same technique to network all of the following:
Products
When marketing similar products, develop a network by
promoting all of the products within each individual product. For
example, within each of the above dog products, we would promote
all of the other products.
Free Ebooks
Free ebooks offer a great way to promote your products.
For example, each of the dog sites above could offer a different
free ebook that provides tips, articles and advice that targets
their specific audience. In addition, each of these ebooks should
promote the sites and the other ebooks to
create a network.
Autoresponder Courses
Autoresponder courses not only provide your visitors with
great free content, but they also provide you with a great
opportunity to promote your web sites and products. For example,
the dog sites can each offer a different autoresponder course.
Each of these courses should also promote the sites and the other
courses.
Affiliate Sites
Just as you can network your own products and web sites,
you can also network affiliate products that target your market.
This technique involves registering a domain name for a handful
of targeted affiliate programs, developing customized affiliate
pages, and setting up your sites just as you would for your own
products.
Although this article provides some basic networking
techniques, it's far from complete. Networking is one of the most
powerful marketing strategies used on the Internet. Use your
imagination and develop a networking plan for your business. It
will be well worth your time and effort.
Copyright © Shelley Lowery 2003. All Rights Reserved
About the Author:
Shelley Lowery is the author of several successful ebooks
including Web Design Mastery - An in-depth guide to professional
web design. Ebook Starter - A Complete Ebook Design Kit, and
eZines: A Complete Guide to Publishing for Profit. Subscribe to
Etips and receive a free copy of her highly acclaimed ebook,
"Killer Internet Marketing Strategies."
http://www.web-source.net
Networking Your Marketing Strategies
By Shelley Lowery
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