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How To Make 5 Times as Many Sales
by Kevin Bidwell
Let's play make believe:
Let's pretend you have a website which sells executive
nose-hair
trimmers ("The Gift that Gives All Year Long") and you are
getting 187 visitors per day. Your average sale is $29.95, of
which $19.72 is profit.
Let's also pretend that you close one sale for every 254
visitors (a close rate of .4%).
So, your website is making almost $.08 per visitor in
profit. A
nice little $450 or so per month.
But what if there were a "magic tool" that would increase
your
close rate from .4% to as much as 2%? That would mean those
same 187 visitors per day would make you $2,200 in profits.
Over the course of a year that would earn you an additional
$21,000 for roughly the same amount of work.
There is a magical tool, and it's called autoresponders.
Autoresponders are simply automated email robots which
will
send out a pre-set email at a given interval to email addresses
"fed" to it. By putting in an effective series of follow-up
messages, it can increase your close rate by as much as 10-fold.
They can be the difference between success and failure
online.
There are a number of ways to utilize autoresponders--you
can do
everything from sending out your newsletter to handling customer
service--but the real money-making tool is in automated
follow-up. Here's how they work:
When someone visits your site, you give them an incentive
to
sign up for your autoresponder--you can see our incentive here:
http://www.all-in-one-business.com
Then, at regular intervals, you have your autoresponder
automatically send them reasons to "take action now and buy"
messages. Think about the incentives you can use:
* Send a special discount link if they take action.
* Offer an additional bonus.
* Remind them of what they may have already missed--and
how they will continue to miss out if they don't take action.
* Remind them of your key benefits.
* Offer a free trial.
The list goes on and on.
Adding this type of follow-up can drastically increase
response--and make you much more money for every person who
visits your site.
I have put together a complimentary report on how to
effectively
use autoresponders [including the keys anyone can use to create
messages which catapult sales. Grab up your copy here:
http://www.All-In-One-Business.com/ar-report
To see our current recommendation on autoresponder
services, go
to:
http://www.All-In-One-Business.com/ar
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Kevin Bidwell is owner of
http://www.all-in-one-business.com
Kevin just finished a complete report on building a
passive
income. Grab your copy here:
http://www.All-In-One-Business.com/passive
How To Make 5 Times as Many Sales
Copyright 2004 by Kevin Bidwell
All-In-One-Business.com
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