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Get
Busy Gettin'
Linked!
by Jim
Daniels
I've written (and read) much about the importance of
obtaining good search engine ranking. For today,
let's
forget about it and focus on another key aspect of
your internet marketing campaign. The simple fact is, too
many people are obsessed with search engine ranking.
Yes, it is important to publicize your business in
the
search engines, but equally as important is making
sure that other sites link to your site. (Actually, a
high number of sites linking to you will, in itself,
improve your ranking at a growing number of search
engines.
It's called the popularity factor.)
So, how do you get other sites to link to your site?
Do you send them an email saying, "Would you like to
exchange links with us?"
No. This is not the way to do it. You need to use
some creativity when trying to secure strategic
links.
Just this morning I made a visit to the Web Site
Garage to do my monthly check-up. What I learned - beside
the
fact that I need to speed up my home page load time - was
that there are now 1574 other web sites on the internet
linking to my site, http://www.bizweb2000.com.
That number will
reached 1000 by the end of my web site's first year
in
existence.
How am I doing it? Lots of ways...
First of all, I want you to know I do NOT have a
staff of helpers doing it for me. I wish I had the time
and
budget to hire some full time promoters, but I don't.
Perhaps next year this will go on my "to do
list".
Right now I rely on ideas. Below are just a couple
examples of ways I'm
getting links.
* Link Contests - http://www.bizweb200
0.com/banners
.htm
Simply put, I give away valuable prizes every month.
To be eligible, all the entrant has to do is "link
up".
* Partner programs - http://www.bizweb20
00.com/hlpwan
td.htm
I allow others to make money by selling my products.
I set up a secure ordering page for all associates and
all
they have to do is link to it from their site.
* Awards - http://www.bizweb2000
.com/submit.h
tm
I offer an award that other fine internet marketing
sites are eligible to win. As the award is displayed on
winning sites, it brings traffic to my site. (This idea
has
been around for years.)
Perhaps you can invent similar link generating
machines at your site. The whole idea is to come up with
something new and innovative. Below is an excellent
example of a
fresh approach to acquiring strategic links.
Recently I received the following message from a
fellow in England. With his permission I have reprinted
the
email message. Why? Because it was very effective. His
technique earned him some free advertising in my
newsletter
and a link to his site.
----
>Hi Jim
>
>I have found your Bizweb gazette a great help
over the last
>... well, I don't know how long it is actually!
>
>So I thought I'd add you into the banner ad
rotation on
>our Web site. I publish a newsletter in the UK,
and
>please feel free to take a look - if we can
promote each
>other then all the better for both of us.
>
>The address is http://www.freepint.co.uk/<
br>
>
>By the way, if you have a look at the
Advertisers page,
>you'll see a link to the administration page for
the banner
>ads. Your password is "xxxxxx" and so
you can even review
>how many times your ad has been displayed and
how many
>times its been clicked on - neat eh?
>
>Please remember, you've only just gone into the
rotation
>so your viewings and click-thrus won't be very
high for a
>while.
>
>All the best with your venture, and if you would
like to
>do some cross-promotion then please get in touch
(for
>instance, we sell advertising space in our email
>newsletter also). If you want to subscribe free
to our
>newsletter then that would be great.
>
>Kind regards,
>William Hann
>Editor, Free Pint
>w.hann@freepint.co.uk
------
Why did William's technique work. Well, aside from
being original and innovative, it was generous. He had
already established a link to my site and placed my
banners
in his rotation. He did NOT do it based solely on the
fact
that I would reciprocate.
When I visited his site, there it was, my banner
displayed in his rotation. How could I say no to linking
back
to his site? His pages were professionally designed and
directly related to my business.
Naturally, I'm not suggesting you follow his
technique to the letter. The point I'm trying to make is
this --
BE ORIGINAL. In addition to setting up link generators
like the ones I use, dream something up that no one else
is doing.
Now that you have a few fresh ideas, consider taking
a few weeks off from the search engine battles and do
your business a favor... Get busy gettin' linked!
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Article by Jim Daniels of JDD Publishing. Jim's site
has
helped 1000's of regular folks profit online. Check
out
their FREE "how-to" cybermarketing
assistance, free
software, business opportunities, manuals, web
services and more! Real money is being made on the net --
visit http://bizweb2000.com
and get in on it... Can't get to the web? Subscribe to
their FREE, weekly BizWeb
E-Gazette:
mailto:subscribe4
free@JDD-Publ
ishing.com
Article provided by the InfoBot Index <index@infobot.net>
<http://www.infobot.net>
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