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Killer
Sales Copy Formula
by Al
Martinovic
A good formula when
writing sales copy be it for your website, an email to potential
customers or prospects, placing an ad etc. is by using 3 simple steps.
Step 1 - Create a problem
What is your customers or prospects biggest concern or problem? Define
what it is and write about it. Everybody has some kind of problem
whether big or small that interests them in your product or service.
Step 2 - Agitate Them
Make the problem larger than life. Tap into their emotions. Pour salt on
their wounds. You have to make them feel so angry that they are pacing
the room thinking "this has got to stop" or "I have to do
something about this."
Step 3 - Offer a Solution
Now that you got them where you want them, offer them a solution to
their problem, which is your product or service, and list the features
associated with it as well.
This formula can be applied to almost every product or service
imagineable.
Problem - Agitation - Solution
And don't be afraid of how long your sales copy is either. Write as long
as necessary to explain everything.
If a person doesn't take the time to read long sales copy, it is a good
bet they weren't interested in your product or service anyway.
Because if they were, they would try to find out as much information as
they can before making a purchase.
A good book that I recommend you pick up on creating effective sales
copy is by Dan S. Kennedy called The Ultimate Sales Letter.
It has the formula I mentioned and many more in it. You can find it at
most off/online bookstores.
And remember, you can learn all you want but it only becomes effective
when you apply what you learned.
Repeat after me... learn and apply... learn and apply....
Al Martinovic is the
owner of I Need Smokes.com which markets membership into the OTDirect
Buyers Club so smokers can Save/Make money on cigarettes.
http://www.ineedsmokes.com
Killer Sales Copy Formula by Al Martinovic
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