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Include a Small Gift With Your Letter
by Kevin Nunley
You can increase customer
response to your sales letter by
including a small gift. Even something as small as a pen or
cheap calculator can up response 15 to 35 percent.
Again, the gift doesn't have to be expensive. In most cases
you can go with small items commonly found in a business
supply store. Ask about buying them in bulk.
In my business, a pen, business card holder, free report, or
freeware on a disk would make customers happy.
The gift should be small and light enough to send easily
and cheaply. Consider sending in a larger than normal
envelope. This helps your letter stand out in the recipient's
stack of mail. Hand write "your gift enclosed" on the
envelope.
This method can work even with email. Recently I got an
email from a vendor, but didn't have time to read it right
away. Several days letter, an exact hard copy of the email
arrived via priority mail. That got my attention and I read
it.
Give your product, service, or idea the all-out marketing
blast it needs. Kevin combines ezine ads with a press
release, sales copy, and your own expert article with
your name on it. See the All-Out Promotion Package at
http://DrNunley.com/marketing_plan.htm
Include a Small Gift With Your Letter
by Kevin Nunley
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