by Maria Marsala

Who Is Your Ideal Client?

Are you interested in saving time and your hard earned dollars? Ready to make better business decisions? Then create your ideal client profile and market directly to them. Use the list of questions below to create this profile.

Then when you notice a new type of marketing tool that you'd like to try on, ask yourself "Is this something that will attract my ideal client to my business?" "Is this something (new service, maybe) that my ideal client has indicated they would enjoy or needs?"

In the future, if you find or create wonderful marketing ideas that maybe suited for another business owner’s ideal client, provide that colleague with the idea. After all… isn't business and life about building relationships? Think... collaborations, too!



Answer these “Ideal Client Questions”.

1. Age, gender, sex, religion and whatever demographics fit.


2. What attributes do they posses? (Passion, consistency, committed)


3. Where do they live? Where do they work?


4. What do they like?


5. How do they learn?


6. What are they passionate about?


7. What do they read? When do they read it? Where do they read?


8. What shops, websites, etc. do they purchase products from?


9. What meetings, groups, and classes do they attend?


10. What type of people are you attracting to your business?


11. Add the answers to other questions you determine are important here?



Other things to consider:

o When you have completed your ideal client profile, put the description on at least two index cards. One for your desk, one for your car.

o Write an affirmation (positive statement) that will help you to attract your ideal client.

o Note that your ideal client may change over time; you may become more specific or raise your standards regarding your ideal client. You may discover things about attracting clients to your business, who is asking you questions, who is subscribing to your newsletters. All these are things to take into account when you market to your ideal client. Analyze the patterns you see and use the information to your best advantage.

© 2002 Maria Marsala. Maria is the owner of Maria's Place for Holistic Evolution, an international Business and Life Coaching-Consulting business. 

She assists entrepreneurs, professionals, executives, coaches, consultants and others as they propel their success to even higher levels. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter. http://www.CoachMaria.com