|
header
Email Marketing Tips
by Jogena
Email - We all love it and hate it. It's going to
be a very important part of our online businesses
so we need to understand some of the basic rules of
email marketing.
1. We all know that a smile or gesture can many
times
break the ice when meeting associates in person and
the
tone of your voice can set the stage over the phone.
When marketing with email, you only have your words
to get your message across. Therefore, you must
choose
your words wisely! Many a misunderstanding has
occurred from the way an email message was read.
2. Make sure your message is as clear and consice as
possible. Proofread and spell check every message.
3. Whenever you possibly can, use the recipient's
name
in the greeting of the message and in the body as
well,
if it is a long message.
4. Always answer incoming messages within 24 to 48
hours. With all this lightening fast technology,
potential clients expect a lightening fast reply.
5. Format your messages so any email reader can read
it. No HTML, columns, etc. Hit a manual return at
the
end of each line (approx 65 characters per line).
Also
quote any pertinent information when replying.
6. Show your interest in your potential client by
referencing their url, ezine, or other identifying
factors. Let them know that you are genuinely
interested in doing business with them.
7. Write as if the person you are corresponding to
is
sitting right in front of you. Give your message a
little personality.
8. Start building your email list NOW! When handled
correctly, your email list can be a gold mine!
These may seem like trivial points, but they can be
a
very crucial part of you business. It is very easy
to
forget we are communicating with live human beings
and
not a computer screen.
Jogena
========================================
Free Resources To Help Your Business Grow!
Free Ebooks - Marketing Tips - Free Ezine
http://jogena.com
========================================
|
