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AN EZINE TO DIE
FOR!
by
Marie
Williams
RECIPE
FOR SUCCESS! Everyone wants to know the secret behind a
successful
newsletter. I get asked so many
times "What is the one thing that will keep my
readers begging for more?"
PERFECT MIX. The answer is crystal clear: what makes
an ezine work is never down to one single thing. The
right formula comes from a blend of ingredients that all
work well together.
MAIN COURSE. One essential ingredient is coming up
with bankable ideas - time and time again. How do you
expect to stand out in this ever-expanding ezine world if
you don't offer something new, something different?
Here's how you *will* create explosive ideas to
sky-rocket your ezine
to success!
CHOOSE YOUR MENU. Get to know how your own creative
process works.
Remember that your mind is unique. It
"flavors" the whole of your ezine, from
format to presentation to content, with something special
that only
you can add. This means that
you (and you
alone) have complete control over making that perfect
recipe.
GET TASTING! Just as no one ever learns how to be a great
cook by
studying the same old recipe book, you
can't expect your ezine to take off without
expanding your knowledge base.
NEW RECIPES. Ideas can come from anywhere and everywhere.
How about
looking at your bookshelf? A
title can spark off your imagination instantly. For
example, I have a
book on letter
writing. What if I wrote my ezine as a series of letters
between two
struggling epublishers? This could make for a witty
and unique scenario. What's on your shelf? And how might
it help you?
EXPERIMENT. Keep asking yourself 'What If?' type
questions. Great
cooking comes through testing,
tasting, and re-testing. What if, for example, you
come up with a new approach to a Q and A column? One
magazine that I
read has done this by posing
imaginary questions from celebrities. The unique little
twist comes as
the stars ask everyday questions like
"How do I make my butt look smaller?" It's fun
and it
works!
ADD A NEAT TWIST. Hardly anyone is able to come up
with a completely new idea. Learn how to borrow ideas and
adapt them
to suit your publication. What ideas are
other publishers using that you like? How can you change
these ideas
so that they're
unique to you?
BAKE TO NEAR-PERFECTION. If you're like me, you'll
fast be getting more ideas than you can possibly handle.
Learn to be
selective - and also a little realistic
about what you can achieve. Nothing is ever perfect. But
you can sure
cook up an ezine to die
for!
____________________________________________
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