As an affiliate promoting affiliate programs you need to know  the conversion ratio of each program you belong to. 

It is something you have control over. 

But what exactly is a conversion ratio?

For affiliate programs, the conversion ratio (or CR) is the  number of visitors that click through your affiliate link  compared to the number of sales you make. 

For instance if you had 100 visitors to one of your affiliate  programs you were promoting and got 1 sale then your CR would  be 1%. 

One sale for every 50 visitors would be a CR of 2% and one sale  for every 200 visitors would be a CR of 0.5%. 

So what would be a good conversion ratio for an affiliate  program?

Well after much research I have seen that a 1% CR is quite  acceptable. A CR of 0.5% would be a little low and if you have  a CR of 3% then you are on to a winning affiliate program. 

Depending on what you are promoting your goal should be to  achieve a CR of 1% to 2%. But how?

To get a higher CR you need to concentrate on the following  factors:

a.. Join quality affiliate programs that have products or services  that are proven sellers on the internet.  a.. Become an affiliate of a HOT selling product or service  including marketing, travel, health & fitness and ebooks. a.. The more focussed your web site the better your conversion  ratio. If you are promoting 100 different products or services  your CR's will be low. If you promote 1 product or service at  your site your CR will be MUCH higher. With affiliate programs  the less the better. a.. How often you promote your affiliate programs. The more often  you promote each program the higher your CR will be.  a.. How many links on your site. The more affiliate links the  higher your CR will be. But do not get carried away here. Do  not let your web site look like a flea market because your CR  will be bound to go down. By concentrating on these factors you should be able to achieve  a CR of 1%. By doing these things even better you may be able  to get it to 2%. 

But do not expect the CR to rise overnight. A visitor today may  only turn into a sale in 6 months time. So make sure you have  12 months of data before properly assessing the conversion  ratio. 

The most important thing is marketing your affiliate programs.  More marketing means a higher CR which means more money for  you. 

So monitor your conversion ratio and make it your goal to  improve it.



Secrets to a higher "Conversion Ratio" - Article by  David McKenzie of http://www.brisney.com For great ideas on  promoting your web site or marketing your affiliate programs  subscribe to our Free twice monthly newsletter by sending a  blank email to mailto:brisney@brisney.com< /font>

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