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Making The Most of Online Classifieds and FFA Sites! This is an excerpt from The Ultimate Online Marketing Survival Guide. Free classifieds don't work as well as they used to. I wouldn't advise spending too much time with them, but I wouldn't rule them out either. The market has become saturated and there is a good chance no one will see your ad since there are so many sites. If you are selling a business opportunity, you may find that very few search the free classifieds for money making opportunities. Many sites claim a large amount of traffic, but a majority of the traffic is from thousands of online marketers like yourself who go there to place ads. Plus a lot of traffic is from people who want to find e-mail addresses to send spam. However, if you find some that work, they can be good for testing ads. They're free, so it won't be a strain on your budget. Even the sites that give you no response are still advantageous in search engine positioning, which I'll talk about later in the course. When creating ads, be sure to use a lot of proven power words, words proven to invoke action such as free, guaranteed etc. Here is a list of words I received that have been proven through successful ads to get a response: Absolutely.
Amazing. Approved. Attractive. Authentic.. Here is a list of proven action provoking phrases I received for you to use or study. Use these phrases or similar phrases at the end of your ad, to get the reader to respond. Although these phrases are geared towards mail order, they can easily be changed for internet marketing. For example, "E-mail now for free information!" Act
now!.. Send your name.. All sent free to introduce..
Amazing literature.. Free.. Ask for free folder..
Bargain lists sent The best way to get people to respond to your ad is to offer something for free. You could offer "free details, catalogue, etc." Plus you could offer a free "mini" version of your product for people; once they see how great it is you can later approach them with the full version and point out the benefits. A lot of people who offer e-books for sale on the internet, offer their book to be downloaded and a few chapters read for free. After that, the person has to order and get an "unlock code" to read the rest. If you had a few good chapters and them hooked, you could have a very good sales percentage. Always remember to track your ads. This can be as simple as using a different e-mail address to using an affiliate program. You can track ads by assigning them to different free e-mail addresses, different headlines etc. By doing this you'll be able to see which ads are working and which classified sites bring you the most leads. Always remember to test one part of your ad at a time. If you don't, you won't know exactly which part of the ad that you changed brought in the increased ads. If you have an affiliate system set up, one good way to track your ads, banners, postings etc. is to assign each one a different affiliate number. Keep track of which ad is used for each affiliate number and you'll easily be able to see where your best leads are coming from, along with your best ads. Always make sure to test your headline. This is the most important part of your ad. The headline will decide whether someone actually takes the time to look at your ad or just ignores it. Always remember to post your ad in multiple categories. You may get a better response from a category that you might have thought didn't relate to your product. Be creative and you can create an angle to gear your ad to that category. Besides the best attention getting headline you can think of, you always want to have three other things in your ad. You want to make it clear what you're offering, what benefits it has to the ad reader and how the reader is to respond. Always remember to keep you ads short. Never try to sell your product in your ad. Follow the K.I.S.S. rule. "Keep it simple stupid." What you want to do with your ads is to get qualified leads, by getting them intrigued about your product. Once you get them to your site, your autoresponder etc., your good sales copy should be able to do all of the work. When placing free ads, be sure to get a separate e-mail account. You can get a free one with hotmail, yahoo, etc. You will receive a lot of spam and ad confirmations, and using a separate account will prevent clogging up your main account. Another good idea is to use an autoresponder. An autoresponder is similar to an e-mail address but when someone sends a message to it, a message that you create is automatically sent back to him. So, if someone harvests your autoresponder to send you an offer, they'll get your sales letter! If you're going to pay for an ad, make sure you are getting a good deal and won't be losing money. Don't be fooled by the numbers as we pointed out above. Ask how many visitors they have that didn't visit to place an ad. Ask for the specific number of visitors for the category of your ad and the average click throughs for their ads. This article was provided by: Risingtide's Internet Marketing Professional at: http://internet-marketin gpro.com< /font> |
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