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Making Tracks
by Richard Bolduc
Checking your
search engine placement progress can be a
tedious job and quite time consuming.
Most articles and information on the subject will
lead you to
use a service like position agent at bcentral, or
another tool
that will take a keyword from you and let you know
how your
site is doing in the top engines under that keyword
or
keyword phrase. In most cases they only bring back
results
for the top forty pages of the top 7 engines.
This is a common practice by many and often times it
leads
to search engine frustration and lack of tracking.
Many people
fail to find their sites in worthy positioning and
constantly
rework and resubmit. This is very self defeating and
can get
you thrown out as a spammer.
People give up and move on to other ways of
promoting their
sites and leave the hope of Front Page placement
behind.
Front Page search engine placement to them seems
like a
waste of time and is often compared to winning the
lottery.
I track a little differently. It is much more
revealing than
any of the usually prescribed methods. It is my goal
to teach
you the difference today between where you can be
found
and where you are being found.
Trying to find out where you *can be* found is the
needle in
the haystack approach I outlined above. This
involves hours
of guessing at what you think the possible
keyword
combinations are that you may be found under and
submitting
to the position agents and waiting for a good
results. The
more indexes you build the more time you can lose
with these
methods.
There's even more effort you have to put into
inputting
keywords to check the progress of your possible
placement.
If no results yielded yet, then plan on several
sessions
trying to track down where you can be found. They
just don't
index them the as fast as they used to. This is a
major pain
and you can miss so many keyword phrases that it is
an
empty approach to finding out anything about your
efforts.
Finding out where you *are being* found is a much
more
effective plan. It tells you what's working, results
come to you,
and it tells you how people are thinking to find
you. You're not
guessing how you think they should be finding you.
You're learning
how your clients think and how they already found
you.
Okay so, how do I find out how my visitors find me.
I use a simple
statistics tracker on my sites. Your hosting company
may provide
stats for you check into it. They should include a
section for
referrers or top referrers. If so your all set. Find
a way to access
those stats. Check the referrers section and they
will tell you
how you were found. If it was through a search
engine, click on
the link and it should bring you to the page you
were found on,
complete with the keywords used, listed right there.
You can
check your progress every week and find out where
you are
popping up.
If your host does not have tracking software go
to
www.stattrack.com
or www.superstats.com or some other
FREE
stats place and get yourself a statistics tracker on
your site
right away!
For me, marketing without referrer stats is
like...
...trying to catch a fly in the dark.
See You on the Front Page!
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This article was written by Richard Bolduc the
webmaster for
The Rhinos Web, a featured speaker and the well
known author
of "Front Page, Guarded Secrets of the Search
Engines Revealed."
Find Out WHY Every Website YOU Submit CAN Land on
the Front Page.
Results Shown Here. http://www.rhinosweb.com/frontpage.html
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