There's been a disturbing trend the last month or so. 

I'm seeing many publishers shutting down their ezines and  others who've mentioned doing the same in private emails.

These are publishers who have been around for some time.

The problem is not their newsletter, many of them are  excellent. The problem seems to be the changes taking place on the net. 

I wrote about the ad scammers some time back and they're  still up to their old tricks.

<> Fake Addresses

<> Autoresponders

<> Accounts that bounce within a week

<> Subscribing and unsubscribing, over and over.

Many fine ezines have gone the way of the dinosaur, rather than continue having their time and efforts abused.

Looking for a way around this problem, I decided to look  for a simple way to build an opt in list, and cut down on  the hit and run scammers.

It's not fool proof, but it's been working so far. It's cut  down on my bounces and unsubscribes.

There's only one way to subscribe to my ezine. If I get any  of those bogus subscribe requests that tell me how much  they look forward to reading my newsletter and by the way  here's their free ad to save me time.

I know I've got a scammer. They've joined some program  that gives them a canned spiel. 

So how can you build a list and avoid some of the  headache's?

The first thing I did was set up a simple page telling who we are. 

Next I added a list of bonuses.

Finally, I added a subscription form. 

Once they've subscribed their bonuses are emailed directly to the address they supplied. This guarantees the address is real and it won't bounce.

How long does it take to set up a simple page like the one I used? 10 or 15 minutes.

So how has this simple page worked out?

<> No bounces

<> Only 1 request to be removed

So save yourself some headaches and spend 10 or 15 minutes to make your life easier.

Wishing You Success, John Colanzi PS: If you'd like to see how simple this page is visit: http://johncolanzi.com/freeware.html

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