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"Three Ways To Avoid
Success Online"
by Larry Johnson
Your success at
online promotion and marketing
will be much more likely to succeed if you will
simply
avoid some of the common pitfalls.
Someone once said that "Experience is the best
teacher." Personally, I believe that it may be
the
only teacher for many. However, there are those
of you who can profit from other's experience. If
you are one of those, read on.
For several years I have been working at online
marketing and promotion of sites, schemes and
opportunities. Based on my own experience here
are some things to avoid. Perhaps you can use
them as touchstones to shorten your learning curve
on the internet.
1) Using Free Stuff Only--There are a great
many free
resources online. Many of them are great. Some
are not so great. Your challenge is to discover
those things that are worthwhile and those that
you are just spinning your mouse doing.
Sooner or later you will discover that you can
greatly shorten your learning curve and your
promotional efforts by purchasing those tools
and information you need to succeed.
This includes getting a virtual domain name.
If you are going to successfully promote a URL,
you will have much greater success with your
own domain name.
2) Too Many Directions--It's a candy store
full of
choices. Thousands of them. It is tempting; it
is easy to surf off in any number of directions at
once. Don't do it.
Limit your choices. Plan, read, research and
ask others for recommendations. When you
do have a "direction", stick with it.
Paddle
that boat for all it is worth.
3) Going It Alone--"No man is an Island
entire
of itself...", famous words by John Donne (1572
- 1631).
To extend that quote a little further he said that,
"...every man is a piece of the continent, a
part of
the main." This applies so well to the
internet.
Here is the lesson: Don't try to "go it
alone"
online. Ask for help. Seek advice, establish
close online relationships to guide and support
you. Link to other sites that complement yours.
By avoiding these common pitfalls you will
greatly decrease the amount of time and effort
and increase your likelihood of success online.
Best of luck in your online efforts !
Larry Johnson, Author
(C) 2001, All Rights Reserved.
Article may be reprinted with permission by
including the following resource box:
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Larry is the editor of BIZ SITE BIZ E-ZINE, a Free
weekly
business promotion newsletter full of timely tips,
original
"How-To" articles, resources, quotes and
humor.
http://www.BizSiteBiz.com/
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