How many times have you subscribed to a new ezine, and then  when the first issue of the ezine arrived, you were scratching  your head as to how your email address ended up on the list?  Our lives are often so tedious that little details often slip  right from our memory.

The point is this. If it happens to you, you can rest assured  that others have the same experience as well.

Sometimes when this happens to us, we just unsubscribe from the  list after that first issue. We cannot remember what compelled  us to subscribe in the first place, and the first issue of the  ezine does little to rekindle our initial enthusiasm for the  ezine.

As publishers, autoresponders can serve us well. When used  correctly, autoresponders can strike while the iron is hot,  cementing the subscription for the new subscriber. 

If your ezine has been around for a while, or only for a  few issues, seriously consider taking the time to compile  a "Best Of" issue. 

Be certain to list subscription instructions near the top of  your "Best Of" issue, and also ask people to forward it to  their friends.

Your "Best Of" issue should be placed into an autoresponder  email address, and then given away at every opportunity. The  moment the issue is ready, you can notify your subscribers of  the existence of the issue. In the ezine information area of  each issue, you can also remind subscribers that the "Best Of"  is available at such-and-such email address. Ironically, some  of your subscribers will download your "Best Of" several times.

The most important reason for building the "Best Of" issue is  not for the benefit of your current subscribers, though most  of them will appreciate your making it available to them. The  best reason to implement the "Best Of" autoresponder is for  your new subscribers! 

When someone subscribes to your ezine, they will receive their  "Welcome to My Ezine" notice. As they are reading the "Welcome"  message, their enthusiasm is bubbling over. Waiting for that  first issue will be tough unless there is an invitation to  receive their first issue NOW. 

In your "Welcome" message, you should let them know that if  they would like to get started right away reading your ezine,  then they should send a blank email to your autoresponder  address for the "Best Of" issue.

New subscribers will gorge themselves on your "Best Of" issue,  and they will remember your ezine when the first new issue  arrives in their mailbox. If the "Best Of" issue was precisely  what they were looking for, you can rest assured that they will  eagerly open each subsequent issue of your ezine, with delight  in their hearts. 

If you do not have the ability to set up autoresponders on your  own domain, one company that offers a free autoresponder service  is: http://sendfree.com/

If you take the time now to implement the "Best Of"  autoresponder, the rewards will most certainly be long-lasting.  Remember, the best time to get a new subscriber to fall in love  with your ezine is when their interest is the highest --- at  the very moment they subscribe to your ezine.

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Bill Platt, http://IMIOBC.com assists businesses with search  engine optimization and a multitude of other business services.  If you are interested in custom, ghosted articles to promote your  business, similar to the one you just finished reading, consider  employing our team of professional wordsmiths to weave articles  developed to reach your target market. http://GhostArticles.com
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