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Top 9 Strategies To Attract More Clients Now
by André Bell
1. Advertise in trade journals, ezines, and web sites that
cater to your ideal client.
One secret for gaining substantial increase in sales is to
communicate where your clients who buy the most of whatever
it is that you sell hang out.
Focus the majority of your advertising on communicating with
the people who will generate the best sales for you.
2. Write Articles
Writing articles builds credibility and visibility. Write
where your market will most likely see your article. No use
wasting bullets shooting at targets that just ain't there.
Where to publish articles?
Submit articles to the trade journals and web sites that
cater to your ideal clients.
The SRDS provides listing of print media and trade
publications through its web site at www.srds.com
For a listing of nearly 50 sites to publish articles online
read my article at
http://www.economicbooster.com/write-articles.html
3. Business Cards
If you invest in business cards you may as well get maximum
effectiveness out of them. Your business card should be a
mini-billboard to pre-sell your product and service and
generate leads. It should never be a listing of your contact
information along with your company logo.
Author Debbie Jenkins publishes a free ebook titled, Card
Shark, that provides tips on improving the effectiveness of
your business card.
Her ebook is helpful and is available at
http://www.leanmarketing.co.uk/card-shark
4. Coupons
If you use coupons never offer just one choice. Multiple
coupon offers of three items always out pull coupon offers
of only one item.
Many of your prospects will decide `no' to an offer simply
because you haven't given them options to choose from. A
single offer is basically an ultimatum, take it or leave it.
Many will leave it.
5. Direct Mail
This is an outstanding medium to use for communicating
directly, one-on-one with your clients and prospects -- but
only if you can clearly define your target market.
A shotgun blast to every name and address in a particular
area will seldom prove profitable.
Make certain your direct mail offer includes the a
compelling headline, an offer, a USP, and a call to action,
and preferably a deadline. Without these your direct mail
offer will fail to produce measurable and predictable
results.
6. Test Everything
Constantly test your offer, your
headline, your guarantees, and all aspects of your
communication to determine if a better response is possible.
Strive to improve the quality of your advertising and
marketing responses and you will find your marketing results
improving exponentially.
7. News Releases
"Free" publicity can be one of the best
sources of marketing. Publicity generates credibility and
trust. publicity can also generate clients who are pre-sold
on you and your product and service.
8. Yellow Page Advertising
Most advertisers seriously miss
the boat when using this medium. They run ads that are
nothing more than a simple business card with contact
information on it.
To be successful at Yellow Page advertising you must provide
a Unique Selling Proposition, an offer, and a call to action
as a bare minimum.
Anything less is a waste of your advertising dollars.
9. Viral Marketing
Viral marketing is a process that
operates similar to the way a virus grows, it continues to
replicate itself indefinitely totally independent of its
author.
Writing ebooks and distributing free content for use in
other people's ezines and newsletters are all forms of viral
marketing.
In exchange for providing valuable content to others, your
visibility and credibility increases. Probably no other
marketing system will continue to grow independently of any
effort from you as a viral marketing system will.
André Bell is principal marketing consultant with André Bell
Consulting Group. A free copy of his new book "101 Marketing
Secrets Revealed" is available through his site at
http://www.economicbooster.com
Top 9 Strategies To Attract More Clients Now
By André Bell
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